Art • Photo • Design

SCC Comms

Here is a Collection of assets I made for Shoreline Community College - Communications Specialist role. These samples of writings, videos and social media posts for open enrollment and college internal communications.


TikTok Enrollment Video Concept

 a TikTok video concept for open enrollment at SCC.


Internal Email Communications for SCC (concept)

Subject: Join Us in Shaping the Future: Shoreline's 60th Anniversary Rebranding Initiative

Dear SCC Faculty and Staff,

Good Morning to all on our lovely campus! Today, we have exciting news and are wanting to extend an invitation to be part of a historic moment for our university. As we approach Shoreline Community College's 60th anniversary, we are embarking on a journey to refresh our identity with a new mission/vision/values and equity statement. This rebranding initiative is more than general upkeep; it's a reflection of our collective growth, aspirations, and commitment to inclusivity and excellence.

■ What's Happening?

This rebranding is an opportunity to mirror the progress we've undergone as a community. It's about aligning our outward identity with our current values, achievements, and the diverse voices that make Shoreline Community College unique. As we look ahead, our new brand initiative will articulate our commitment to providing an inclusive, empowering, and innovative learning environment.

■ An Inclusive Process

This endeavor is not just about a few of us deciding on a new logo, brand colors, or tagline; it's a collective journey that requires the wisdom, experiences, and aspirations of our entire SCC’s family. We believe that every voice matters and are committed to an inclusive process that draws on the rich tapestry of perspectives across our campus. Faculty and staff are invited to share their insights, stories, and visions for our future through a series of focus groups, surveys, and informational sessions.

■ How Can We Take Part?

Your involvement is crucial. Beyond sharing your input and perspectives, we invite you to become ambassadors of our new brand. Whether it's through participating in discussions, attending our branding workshops, or simply spreading the word, your active engagement will be the key to a successful transition. Moreover, we are forming a 60th Anniversary Committee, and your expertise and passion could greatly contribute to making this milestone unforgettable. This is your chance to leave a lasting mark on our community's legacy.

Timeline and Milestones

  • ●  April: Launch of the rebranding initiative with a campus-wide survey.

  • ●  May-June: Focus groups and informational sessions.

  • ●  July: Review of preliminary concepts and feedback collection.

  • ●  August-September: Finalization of the new brand elements.

  • ●  October: Official unveiling of our new brand, leading up to our 60th-anniversary celebrations.

    We will keep you informed every step of the way, with regular updates and opportunities to get involved.

■ Call to Action

We are at a key moment in our story, and your voice is essential. We invite you to join the 60th Anniversary Committee to help guide this initiative towards a celebration that truly reflects who we are and who we aspire to be. If you're interested, please reply to this email by May 5th, expressing your desire to join. Let's make history together.

Lastly, I want to express my personal excitement for this endeavor. We have an incredible opportunity to showcase the strength, diversity, and spirit of Shoreline Community College. Together, let's embark on this rebranding journey with open hearts and minds, ready to shape a future that reflects all of us, for all of us.

Warm regards,

Kenton Bradley
Communications Specialist
Shoreline Community College Communications and Marketing Office


Social Posts - Concepts

Hotline Drake - SCC - Spring Quarter Enrollment. Instagram Post concept


Spring Quarter - Instagram Post concept 1

Spring Quarter - Instagram Post concept 1


Spring Quarter - Instagram Post animation concept 2